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Axel Springer invests in Magic Leap
2018-02-13 08:54 [Médiainfó - www.mediainfo.hu]

The company plans to launch its first product with the mixed reality eyewear Magic Leap One this year.

Axel Springer Digital Ventures participated in a round of financing of Magic Leap. The company headquartered in Florida develops its own patented technology that integrates digital objects in real world environments. A core element of Magic Leap's offering is Magic Leap One, a combination of a mixed reality eyewear and lightweight wearable personal computer that uses lightfield technology to seamlessly integrate digital content into real world environments. Magic Leap announced in December 2017 that it will ship its first product, which is designed for creators and content developers, in 2018.

Axel Springer will, with investments in companies like Magic Leap, actively participate in innovative technologies bearing the potential to present journalistic content and classifieds in new formats and environments.

Axel Springer is the leading digital publisher in Europe. Axel Springer SE is divided into three operating segments: News Media, Classifieds Media and Marketing Media. Headquartered in Berlin, the publishing house is active in more than 40 countries via subsidiaries, joint ventures and licenses. Axel Springer has built a portfolio of equity holdings of US companies in recent years. These include in particular INSIDER Inc. (Business Insider) and eMarketer as well as shares in Group Nine Media, ShareASale, Jaunt, Airbnb and Uber.

Source: Axel Springer


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