POLITICO launches in Germany
2023-07-14 10:00 [Médiainfó - www.mediainfo.hu]
Start in collaboration with Media Pioneer.
POLITICO, the world's leading global news operation and information service specializing in politics and policy, announced plans to launch in Germany, continuing in impressive trajectory of transatlantic growth an expanding its footprint in Europe. POLITICO will soon add Berlin to the list of consequential global power centers from which it provides unique insights into the inner workings of politics and policy to the most influential audience in the world.
POLITICO, one of digital media's biggest success stories of the 21st Century, will collaborate with Media Pioneer, a digital media brand launched in 2019 in which Axel Springer is a strategic partner and minority shareholder. Though both brands will remain fully separate editorially, the partnership will leverage the strength of both brands for target readers, enabling POLITICO to swiftly attract an extensive and influential audience. The agreement between POLITICO and Media Pioneer includes collaboration on multimedia formats including newsletters and podcasts, as well as the the expertise and network of Media Pioneer's founder and publisher Gabor Steingart. POLITICO will also have access Media Pioneer's infrastructure on Germany's first ever editorial ship, which includes event areas and a recording studio.
Mathias Döpfner, CEO of Axel Springer, stated, "With POLITICO Germany, we are bringing one of our most important journalistic brands to Axel Springer's home market - in partnership with Media Pioneer and Gabor Steingart. With this move, we want to add to the plurality, unpredictability, and quality of political journalism in Germany. And we have the best team to achieve this goal."
Goli Sheikholeslami, CEO of POLITICO Media, commented, "As the largest economy in Europe and a political heavyweight in the EU, Germany is a perfect fit for POLITICO. From our daily politics report to in-depth coverage of important issues like energy and technology, we will deliver impactful politics and policy coverage for German readers, starting in Berlin. We are confident that Germany will become a very important market for POLITICO right out of the gate starting with this unique collaboration with Media Pioneer."
Gabor Steingart, Founder and Publisher of The Pioneer, said, "In strategic partnership with Axel Springer, we have built a successful new type of digital media company with Media Pioneer. I am thrilled that we are expanding this partnership. With POLITICO, political Germany gains an independent authority that will make its mark in political quality journalism."