WARC Global Advertising Trends: Connected TV’s next episode
2023-08-10 10:29 [Médiainfó - www.mediainfo.hu]
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television.

WARC reveals insights from the winners of the 2023 Cannes Creative Effectiveness Lions
2023-08-02 14:43 [Médiainfó - www.mediainfo.hu]
Humour, distinctive assets, shared value of purpose, and driving fame through earned media lead to commercial success.

New research from WARC’s Evolution of Marketing program
2023-07-24 13:14 [Médiainfó - www.mediainfo.hu]
New research from WARC's Evolution of Marketing program finds 34% of consumers reducing out-of-home entertainment.

POLITICO launches in Germany
2023-07-14 10:00 [Médiainfó - www.mediainfo.hu]
Start in collaboration with Media Pioneer.

New WARC x Amazon Ads research
2023-07-12 16:15 [Médiainfó - www.mediainfo.hu]
Marketers return to MMM to evaluate the effectiveness of multi-channel campaigns in a complex media and retail environment.

További hírek:

  Axel Springer subsidiary Appcast acquires Bayard Advertising in the U.S
  BILD News now also via ChatGPT
  FreeTech Presents Augmented Reality Lens for Snapchat
  New research by WARC x LinkedIn B2B
  BILD Group forms management team for digital transformation

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